Provell Receives Better Business Bureau Accreditation

MINNEAPOLIS, February 5,  On February 3, 2009, Provell, Inc., a leading marketing services company, received accreditation with the Better Business Bureau®(BBB). At that time, Provell also had the highest rating possible according to the BBB Reliability Report™, which represents the degree of confidence the BBB has that Provell is operating according to the highest ethical standards and will make a good faith effort to resolve any customer concerns.

Provell President, Chairman, and Chief Executive Officer George S. Richards said, “At Provell, we believe in the intrinsic value of the programs we bring to our clients and subscribers and we stand behind them, 100%.  We are very proud that the Better Business Bureau has recognized our commitment to conducting our business with the highest degree of integrity.”

According to its Web site, the BBB works to promote an ethical marketplace by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior.

Through the support of their accredited businesses, the BBB helps to create an ethical marketplace by maintaining standards for truthful advertising, investigating and exposing fraud against consumers and businesses, and providing information to consumers before they purchase products and services. BBB Reliability Reports™ can be found on the web at www.thefirstbbb.org, or by calling 651-699-1111, or go directly to Provell’s Reliability Report at
http://minnesota.app.bbb.org/report/1530/?&language=1 to see Provell’s current rating.

To learn more about Provell or its leading-edge membership programs, please visit www.provell.com.

About Provell, Inc.

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Provell Executive Promotion

Provell Executive Promoted to Senior Vice President, Finance

MINNEAPOLIS, February 5 – Provell Inc., is pleased to announce that Tom Cavalli, Provell’s Chief Financial Officer, has been promoted to Senior Vice President, Finance and Chief Financial Officer, effective January 1, 2009.

George S. Richards, Provell Chairman, President and Chief Executive Officer, said, “Since joining Provell in April 2006, Tom has demonstrated a commitment to excellence, openness to new ideas and approaches, and the results-oriented leadership that are the hallmarks of all of our most successful people. Tom has reconstituted our Finance and Administration group, thoughtfully cultivating the talent already there upon his arrival, while adding new skill sets as necessary. Tom has demonstrated a clear-minded focus on the Company’s success, and I look forward to his contributions in the years to come as we continue to grow and prosper, despite the economic challenges we all face.”

Mr. Cavalli has served as Vice President and Chief Financial Officer of Provell from November 2006 to January 2009, after serving as Vice President of Corporate Development during his early tenure with Provell. Prior to joining Provell, Mr. Cavalli had been with the Scot Lewis Schools, a division of Regis Corporation, first as Chief Financial Officer and then as Chief Operating Officer. He also served as a senior manager with PricewaterhouseCoopers and had served for more than eleven years as Chief Financial Officer of Sweet Ideas.

Mr. Cavalli holds a B.S. in Business Administration, Summa Cum Laude, from Ohio State University-Columbus, and a Master’s in Business Administration from the University of Minnesota-Minneapolis. He is a Certified Public Accountant.

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FreeTicketExchange

Provell, Inc. partners with FreeTicketExchange to offer $25 off all event tickets to program subscribers

COLCHESTER, CT – (January 29, 2009) – FreeTicketExchange, an online social network for sports, music, and theater enthusiasts to buy, sell, and trade tickets, announced today that it has been selected by Provell, Inc. to offer subscribers of Provell’s Value Plus and FunSource programs $25 off event tickets. Provell, Inc. develops, markets, and manages an extensive portfolio of unique and leading-edge membership and customer relationship marketing programs.

FreeTicketExchange is an online community that allows fans to buy, sell, and trade tickets to any event with no additional transaction fees. Tickets are from fans, brokers, teams, and venues and people choose how they buy and sell their tickets.

“FreeTicketExchange is excited to offer a special $25 discount on event tickets to Provell’s program subscribers.  This is a great opportunity for them to save on already low priced, no-fee tickets to any sports, music, or theater event and to be a part of our ever-growing network of fans.” – FreeTicketExchange co-founder MJ DiBerardino
 
Paul Wallerich, Vice President of Marketing Development for Provell, stated, “Because so many of our program subscribers are avid sports fans and concert-goers, we are delighted to be able to offer them this great discount opportunity from FreeTicketExchange.”

Subscribers of the Provell Value Plus and FunSource programs who take advantage of the FreeTicketExchange offer will receive $25 off the already low priced, no-fee tickets to any sports, music, or theater event.

About Provell, Inc.

Provell, Inc., a privately held business services company headquartered in Minneapolis, Minnesota, develops and manages an extensive portfolio of unique and leading-edge membership and customer relationship management programs. These programs are provided to corporate clients who are seeking to enhance customer loyalty and generate more income from every customer relationship. Subscribers to Provell’s proprietary programs receive exclusive savings opportunities on a wide range of lifestyle-specific products and services, insightful information, and other benefits in interest areas such as shopping, travel, hospitality, entertainment, health/fitness, home decorating, and cooking. For more information, go to www.provell.com or e-mail sales@provell.com.

About FreeTicketExchange

FreeTicketExchange is an online social network which provides sports, music, and theater fans with a fun, safe, and fair marketplace in which they can buy, trade, and sell tickets with each other. Their “No Fees” policy, as well as Best Price Guarantee and 110% Fan Satisfaction Guarantee, offer fans ultimate confidence in every transaction in terms of ticket cost and authenticity. For more information about FreeTicketExchange, go to www.freeticketexchange.com.

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Tea District™

Provell, Inc. selects Tea District for exclusive promotions in its Value Plus and FunSource savings programs. Subscribers can save 25% off premium teas and accessories. Plus Free Shipping and handling on qualified orders

Tea District launches NEW website

Inver Grove Heights, Minnesota (January 26, 2009)— Tea District redesigned their website www.teadistrict.com from its original version that was originally designed in November of 2005. The new site was created with the brand in mind by implementing features for their retail customers, wholesale customers, as well as for general education on tea.

The new site, which launched January 8, 2009 still features their retail database which includes 12 teas from their Signature Line (All Natural, flavored teas, that are packed in Eco Friendly, Colorful Cans), 15 NEW Organic Loose teas, as well as about 75 different tea accessories including Porcelain iPots and Cast Iron Kettles with infuser baskets, Tea Cups and Mugs, Tea Pots, and Infusers.

The new Organic Loose Tea line consists of 15 Certified Organic teas, created with scrumptious and exotic flavors. Each blend is loaded with flavor and the most premium ingredients that you can find in the market. They taste great, like a gourmet tea should taste and create electrifying aromas! The New blends include Green, Black, Red, White, and Herbal Infused Teas, as well as flowering teas. Some of the new teas that have been selling well on the wholesale level include their Organic Pomegranate White Tea, Organic Pineapple Sweet White Tea, Organic Ginger Peach Apricot Black Tea, and their Organic Moroccan Mint Green Tea. All of the Organic loose teas will be available to purchase on their site by January 31, 2009.

The new site also allows their wholesale customers to place orders for their stores online at a wholesale level in order to cut down on order’s being faxed with paper. It is the exact same site for both the retail side and wholesale side, but the user ID and password identifies which type of customer is shopping after they log in.

An area is also set up for blogs, where Lindsey Valentini, founder, as well as staff members of Tea District will blog about various topics regarding tea, Tea District, news, and events.

Tea District – The Company Tea District, founded in the fall, 2005 by 24-year-old Lindsey Valentini, is a leading importer and purveyor of gourmet teas. With customers across the United States and countries all over the world, their brand is known world wide for its sophisticated, premium teas and the dynamic accessories that help create a relaxing evening, comforting workday, and healthy life. TeaDistrict.com allows customers to shop beyond the coffee and teashop and retails stores, offering an assortment of teas and accessories to go with them. Tea District continues to grow and add additional blends of tea daily.

Tea District 1604 Atwater Path, Inver Grove Heights, MN 55077
Local: 651.204.7119    Toll Free: 866.532.5268    Fax: 866.774.0518    E-mail: Lindsey@TeaDistrict.com    www.TeaDistrict.com

Press Contact: Nick Valentini Publication Relations Manager
Phone: 651.204.7119   Fax: 651.204.7025    E-mail: Nick@TeaDistrict.com

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FRS® Healthy Energy™

Provell, Inc. selects FRS® Healthy Energy™ to be part of Value Plus and Pulse Programs

MINNEAPOLIS – Provell, Inc. announced today that it has selected FRS® Healthy Energy™, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, to be part of Provell’s Value Plus savings program and Pulse, a health and wellness program. The FRS® Healthy Energy™ System will be offered to subscribers of both programs. Provell, Inc. develops, markets, and manages an extensive portfolio of unique and leading-edge membership and customer relationship marketing programs. "We're very excited to be able to offer FRS® products to our subscribers," said Paul Wallerich, Provell's Vice President of Marketing Development. "The timing couldn't be better because we just launched Pulse, our new health and wellness program, in September and FRS® Healthy Energy™ products will definitely appeal to the health-conscious consumer we're serving."

Subscribers of the Provell Value Plus and Pulse programs who take advantage of the FRS® offer will receive a FREE 2-week trial of the FRS® Healthy Energy™ System Starter Kit, which includes a low-calorie ready to drink can, a box of low-calorie powder packets, a bag of soft chews, and a bottle of low-calorie concentrate.

Since its introduction in 2003, FRS® Healthy Energy™ has become the choice of people who desire a healthy alternative to traditional energy drinks. What began as a way for endurance athletes to run, pedal, and swim faster and longer has become a healthy energy solution to help keep everyone on their toes. FRS®, with its patented formula, including quercetin (a powerful antioxidant found in fruits and vegetables), continues to expand in popularity and reach people who require steady energy to get them through roller coaster days. In the coming months, FRS® will expand its distribution to more stores nationwide, providing more and more people the opportunity to benefit from this patented source of sustained energy.

 “FRS® is the best product out there for people who are serious about fighting fatigue. There’s nothing like it.” --
Ashley, TX – satisfied customer

About Provell, Inc.

Provell, Inc., a privately held, business services company headquartered in Minneapolis, Minnesota, develops and manages an extensive portfolio of unique and leading-edge membership and customer relationship management programs. These programs are provided to corporate clients who are seeking to enhance customer loyalty and generate more income from every customer relationship. Subscribers to Provell’s proprietary programs receive exclusive savings opportunities on a wide range of lifestyle-specific products and services, insightful information, and other benefits in interest areas such as shopping, travel, hospitality, entertainment, health/fitness, home decorating and cooking. For more information, go to www.provell.com or e-mail sales@provell.com.

About FRS®

The FRS® Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks, and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company’s product portfolio includes FRS® Healthy Energy™ Drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS®, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea. The company is headquartered in Forest City, California. For more information on The FRS® Company, its leadership team, and its support of the Lance Armstrong Foundation, visit www.frs.com or call 877-FRS-4YOU (377-4958).

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IdentityTruth

Selected by Provell, Inc. to Offer Identity Protection Services to over 500,000 Members

IdentityTruth, the leading provider of a new breed of services to help consumers safeguard their Privacy and Identity, today announced that it has been selected by Provell, Inc. to offer its members comprehensive identity management services at an exceptional value. Provell, Inc. develops, markets and manages an extensive portfolio of unique and leading-edge membership and customer relationship marketing programs.

Identity theft is the fastest growing crime in the U.S. with millions of people being impacted each year by this form of fraud. Today consumers are often left confused and defenseless about their options. IdentityTruth combines data from many different sources beyond credit, to detect suspicious activities, fraud schemes, credit requests, related data breaches, and the individual's specific profile to offer a more complete picture of a consumer's identity risk--from credit information to SSN tracking. Armed with precise actionable information from IdentityTruth, consumers can proactively reduce the risk of misuse of their identities through a better understanding of where their personal data exists.

"Consumers protect their cars, homes and businesses from fraud and theft, but often overlook the much greater risk to their own identity," said Steven Domenikos, CEO of IdentityTruth. "Provell recognizes that its members can better protect themselves with our comprehensive services at members-only prices. We offer consumers the ability to better safeguard their privacy and identity through greater understanding of where their personal information may be used or misused. Early detection is the only true protection."

All Provell customers that sign up for IdentityTruth's leading-edge premium member services are also eligible for IdentityTruth's compelling $2 million dollar service guarantee.

"IdentityTruth provides unique capabilities to our members to help them keep their identities safe," said Paul Wallerich, VP of Marketing Development at Provell. "IdentityTruth's proactive approach fits our customers' needs to get the earliest possible notification in advance of any identity misuse, which affords them the best possible protection."

About Provell

Provell, Inc., a privately held company headquartered in Minneapolis, Minnesota, develops and manages an extensive portfolio of unique and leading-edge membership and customer relationship management programs. These programs are provided to corporate clients who are seeking to enhance customer loyalty and generate more income from every customer relationship. Subscribers to Provell's proprietary programs receive exclusive savings opportunities on a wide range of lifestyle-specific products and services, insightful information, and other benefits in interest areas such as shopping, travel, hospitality, entertainment, health/fitness, home decorating and cooking. For more information, go to www.provell.com or call 952-258-2000.

About IdentityTruth

IdentityTruth is the leading provider of a new breed of service to help consumers safeguard their Privacy and Identity. Through innovative technology, individuals receive the earliest possible notification(TM) in advance of potential misuses of their identities so they can take better control. Early detection is the best protection. IdentityTruth is a privately held, VC- funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners. For more information, go to www.identitytruth.com or call 781-684-1300.

Kel & Partners
Laura Ackerman, 508-366-2099, ext. 125
laura@kelandpartners.com

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